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New inspiration from industry conference.

CCIA 2013 conference

Last week at the annual caravan and camping conference I gathered with like-minded industry colleagues from parks and caravan and camping manufacturers across NSW and rubbed shoulders with some high profile celebs as well!  The theme was apt- Above and Beyond – Building on our achievements to ensure a successful future”. There were excellent key-note speakers, engaging industry panel discussion sessions, various interactive workshops and breakout sessions. Each day celebrated with fabulous evening functions and a chance to network – to meet new members and catch up with old friends.

Some of the highlights for me were:

  • Bernard Salt– Demographer, future impacts of demographic /social change on our industry. From growing Asia market and adapting Feng Shui principles to meeting the growing needs of our much loved Baby boomers and Gen Y /Gen X as they embark on us and change over the next 10yrs. Learnt about the new tribes, including PUMCINS -Professional Urban Middle Class in Nice Suburbs, KIPPERS –Kids In Parents Pockets Eroding Retirement Savings, NETTELs- Not Enough Time to Enjoy Life
  •  ‘What’s Going on in our Industry” – Members panel discussion session – I was asked to speak on the member’s panel with 3 other representatives from the industry. We were asked to give our insights as what threats and opportunities face our industry and what we feel business could do to remain successful and relevant in today’s increasingly challenging and competitive environment. I was asked to share my tips on the ‘Key to Success’ and any changing trends and consumer needs we are finding at the NRTP. Also provided a wonderful opportunity to answer questions from audience and engage with other business operators.
  • Kerrie Pottharst- Inspirational! Kerrie is an Olympic medallist winning GOLD in the beach volleyball in Sydney 2000, who could forget it !  She shared her ‘Going for GOLD’ approach, inspiring and motivating peopled from all walks of life to achieve excellence across business, management and staff, and your own personal life. Kerrie passed her Olympic medals around so we all got a chance to see and touch them.
  • Following on from one Olympic Star it was our turn to dress up as a Star at the ‘You are a Star’ evening. As the conference MC revealed I was a former fashion designer/ dressmaker – so who else but Coco Chanel for me!
  • Destination NSW– Simonne Shepherd updated us all on current and future trends with a focus on driving tourism and how the continual partnership with the Caravan and Camping Industry will help grow the visitor economy. 
  • Welcoming international visitors – Ian Cameron, becoming ‘International Ready’. 3yr plan – Focus on learning about the needs and wants of our diverse culture and adapting changes to our business and participate with international products like our very own The Legendary Pacific Coast.
  • David Kosh aka ‘Koshi”- Shared practical tips, wonderful insight and open discussion on being the ‘best business’ you can. Topics included customer service and expectations, investments and superannuation, making sure we express ‘Our Story’ to our customers, and keeping connected to customers, colleagues and mentors through social media channels and industry updates.
  • ‘Above & Beyond’ and together to make a difference. Finale – Awards of Excellence. A glittering night to celebrate and acknowledge the industry’s best.  Nambucca River Tourist Park is very proud to be recognised and awarded as finalist in the NSW Caravan & Camping Awards of Excellence 2013. Huge congratulations to all entrants, finalists and winners.
  • – caravan and camping website Turu is the new player in the growing plethora of websites available for holiday makers to book their next holiday.

Overall an incredible opportunity to find out about the latest trends and products, network with colleagues and gather tips to help grow and improve our business performance.

(Big congratulations to the entire Caravan & Camping Industry Association team, thank you to all the sponsors that help make it possible and cheers to all the members- See you again next year)

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